2022 Sales Process Forum

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AMBA has opened registration for its 2022 Sales Process Forum!

Programming will feature Ken Seawell, Sandler Training, and Shelly Otenbaker, WayPoint Marketing Communications, as they share expert insights, coordinate an interactive workshop experience and facilitate conversation on the "psychology of selling" and its role in new business acquisition and marketing strategy. 

Areas of focus will include: 

  • The identification of high-quality prospects
  • Alignment of prospecting strategy with company strengths and capabilities
  • An overview of the "psychology of selling"
  • Inbound and outbound marketing strategies
  • Metric measurement and account management

Alongside mold manufacturing peers in sales, marketing and management, attendees will review and identify company strengths, current and future sales opportuniites (with existing and prospective clients) and the facets of marketing that will help them design and refine their personal sales strategy. 

Networking Reception

A networking reception will be held the evening before the 2022 Sales Process Forum at Fat Rosie's Taco & Tequila Bar. The reception will run from 5:30-7:30pm CST and will include a dinner buffet and drinks.

Fat Rosie's Taco & Tequila Bar
870 N. Meacham Rd. 
Schaumburg, IL 60173

Restaurant Website

Hotel Information

Fairfield Inn & Suites by Marriott
700 National Pkwy
Schaumburg, IL 60173
P: 847.541.3347

Room Rate: $139/night. Includes complimentary breakfast, wifi and parking.
Hotel Cut-Off: August 21, 2022.

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Thank You to Our Event Sponsors



This is a member-only event.

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Registration will close September 21, 2022 11:59pm

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