Events

Join AMBA members for its virtual 2025 Sales and Marketing Forum, which will feature strategies in lead qualification, sales process, staff training, quoting strategies, customer communication and more. Perspectives from industry partners and AMBA mold builders alike will be shared; industry presentations and an AMBA member panel will be complemented with live whiteboarding and challenge activities. 

Agenda 

11-11:10am: Introduction

11:10-11:55pm: Keith Bradt, Kallan Sales Development 

Reimagining the Role of Sales by Embracing Strategic Opportunities

In today’s competitive manufacturing landscape, growth isn’t just about chasing leads — it’s about designing opportunities that align with the ideal customer, maximize strengths and drive profitability. This presentation explores how mold builders can move from reactive selling to proactive opportunity design — equipping salespeople with a structured, confidence-building process that filters for fit, reinforces value and sets the business up for long-term success.

11:55pm-12:40 pm: Tony Demakis and Vanessa Fiorito, Alliance Laser Sales

Topic coming soon

12:40-12:50: Break

12:50-1:10: Challenge Questions and Peer Discussion 

1:10-2pm: Panel Discussion

Navigating Market Uncertainties: Sales, Estimating and Customer Communication

Join Shelly Otenbaker, WayPoint Marketing Communications, as she facilitates an AMBA member panel session on quoting, customer communication, automating the sales process and more. Panelists will discuss how they work with their internal teams to manage prospect- and sales-specific operations amidst market uncertainty, as well as their best practices for managing and mitigating what's to come.

2pm: Event Concludes

Member Cost: $79. This is a members-only event.

AMBA is offering a conference room rate of $199 for 3+ attendees. Email Susan Denzio at sdenzio@amba.org to register at this rate.

Event Sponsors

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This is a member-only event.

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