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Creating and implementing a successful sales and marketing strategy is critical to the bottom line of any business, particularly in today’s continuing environment of uncertainty and change. To support the exploration of existing challenges, new technologies and best practices in mold manufacturing, AMBA is hosting its second annual Sales and Marketing Forum.
Now offered in a virtual format, this one-and-a-half-day event will address pressing industry challenges in sales and marketing through presentations from AMBA members and other industry leaders.
Featured topics will include:
Session formats will include member and subject-matter expert presentations, industry insights, a panel presentation, software demonstrations and small- and large-group discussion. Attendees will walk away with fresh insights into best practices and shared challenges, leading to immediately implementable takeaways and action items.
Cost: $99. This is a members-only event.
Day One: 10am - 2:30pm EST
10:15am Keynote: Developing a Strategy to Drive Engagement and Lead Generation
Presented by Shelly Otenbaker, President, Waypoint Communications
11:25am Breakout Sessions
Market Smarter, Not Harder: A Deep Dive Into Digital Marketing Strategy
Presented by John Rowe, Precise Tooling Solutions
Social Media through a Strategic Lens: Building Trust to Generate ROI
Presented by Amanda Wiriya and Sydney Hebert, Wepco Plastics
1pm Peer Networking and All-Group Discussion
1:45pm Spotlight Session: Lessons from Day One
Day Two: 10am - 12pm EST
10:00am Panel Session: Best Practices in Customer Communication
Presented by: Camille Sackett, Accede Mold & Tool, Andrew Peterson, Pyramid Molding Group and Hillary Thomas, Westminster Tool
Facilitated by Troy Nix, AMBA Executive Director
11:00am Virtual Technologies: A Plant Tour from a Customer's View
Presented by Lindsey Hahn, Metro Plastics
11:20am New and Creative Ways to Use Video Technology - A Mold Builder's Journey
Presented by Jaclyn Kolodziej, Industrial Molds - A Division of Pyramid Molding Group
11:40am Ask the Expert: Marketing and Sales Tactical Strategies
Facilitated by AMBA Staff and Shelly Otenbaker, Waypoint Communications
12pm Meeting ends
This is a member-only event.
Online registration is now closed.