AMBA Sales and Marketing Virtual Forum

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Event Summary

Creating and implementing a successful sales and marketing strategy is critical to the bottom line of any business, particularly in today’s continuing environment of uncertainty and change. To support the exploration of existing challenges, new technologies and best practices in mold manufacturing, AMBA is hosting its second annual Sales and Marketing Forum.

Now offered in a virtual format, this one-and-a-half-day event will address pressing industry challenges in sales and marketing through presentations from AMBA members and other industry leaders.

Featured topics will include: 

  • Lead Generation Tactics – Inbound/Outbound
  • Digital Marketing Strategy
  • Social Media: Strategy, Metrics and Execution
  • Best Practices in Client Communication
  • Virtual Technologies

Session formats will include member and subject-matter expert presentations, industry insights, a panel presentation, software demonstrations and small- and large-group discussion. Attendees will walk away with fresh insights into best practices and shared challenges, leading to immediately implementable takeaways and action items.

Cost: $99. This is a members-only event.


Day One: 10am - 2:30pm EST

10am                       Opening 

10:15am                  Keynote: Developing a Strategy to Drive Engagement and Lead Generation
                                 Presented by Shelly Otenbaker, President, Waypoint Communications

11:15am                  Break

11:25am                  Breakout Sessions
                                 Market Smarter, Not Harder: A Deep Dive Into Digital Marketing Strategy
                                 Presented by John Rowe, Precise Tooling Solutions

                                 Social Media through a Strategic Lens: Building Trust to Generate ROI
                                 Presented by Amanda Wiriya and Sydney Hebert, Wepco Plastics

12:25pm                  Lunch

1pm                         Peer Networking and All-Group Discussion

1:45pm                    Spotlight Session: Lessons from Day One

Day Two: 10am - 12pm EST

10:00am                  Panel Session: Best Practices in Customer Communication
                                 Presented by: Camille Sackett, Accede Mold & Tool, Andrew Peterson, Pyramid Molding Group and Hillary Thomas, Westminster Tool
                                 Facilitated by Troy Nix, AMBA Executive Director

11:00am                  Virtual Technologies: A Plant Tour from a Customer's View
Presented by Lindsey Hahn, Metro Plastics

11:20am                  New and Creative Ways to Use Video Technology - A Mold Builder's Journey
                                 Presented by Jaclyn Kolodziej, Industrial Molds - A Division of Pyramid Molding Group

11:40am                  Ask the Expert: Marketing and Sales Tactical Strategies
                                 Facilitated by AMBA Staff and Shelly Otenbaker, Waypoint Communications 

12pm                       Meeting ends

Thank You to Our Event Sponsors



This is a member-only event.

Online registration is now closed.

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