The Role a Sales "Organization" Plays in Business Strategy

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 A company’s sales “organization” – whether it includes one individual or several - encompasses all personnel, processes and activities dedicated to selling a company’s products or services. It also acts as the primary bridge between a company and its customers.

By investing in and strategically aligning sales strategy with broader corporate goals, companies can achieve sustainable growth and long-term success – regardless of sales team or company size.

During this presentation, attendees will hear from Keith Bradt, Kallen Sales Development, as he outlines the pivotal role that strategic sales plays within organizational strategy. Bradt will emphasize how a strategic sales approach is instrumental in driving growth and maintaining a competitive edge.


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This is a member-only event.

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