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Marketing, in many ways, can have unpredictable results. There’s no question that its use, whether in a digital or physical format, relies on multiple touchpoints and varied efforts, leading to difficult-to-analyze data and unclear ROI. And yet, there’s no doubt – in today’s day and age, marketing matters more than ever, especially in an environment where in-person visits continue to be limited and electronic communication is king.    

Join Tony Demakis and Mary Kate Abraham from Alliance Specialties and Laser Sales to hear how they use their company’s values to embrace a variety of marketing opportunities, including:

• The development of a formalized marketing plan
• Strategic content distribution
• Pointed relationship development
• Measurable activity

Attendees will learn how these strategic marketing elements and a laser focus on the customer have positioned the Alliance marketing team as leading experts within the manufacturing industry, clearing a pathway towards internal success and goal progress.
 

Registration

For more information and to register:
https://attendee.gotowebinar.com/register/4075438119712555277

This is a member-only event.

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