Born out of a desire to connect AMBA mold manufacturers with the technical knowledge possessed by AMBA's network of industry suppliers, the AMBA Expert Insights blog is designed to provide AMBA's Premier Partners with a platform on which to share their technical expertise, while in turn providing mold manufacturers with the opportunity to deepen their industry knowledge and industry trends.
Interested in participating? Email Rachael Pfenninger at email@example.com.
By Shelly Otenbaker, president, Waypoint Communications
As in many industries, the B2B sales and marketing landscape has significantly changed in the last 12 months for manufacturing. Many of the tools and techniques traditionally used to find and convert leads are simply not available or possible now. But one tool – content marketing – has proven to deliver resounding success.